Strategic Marketing Management and Tactics in the Service Industry

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Hardback
8-11 hverdage
2.387,95 kr.

Bag om Strategic Marketing Management and Tactics in the Service Industry

Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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Sprog:
Engelsk

ISBN:
9781522524755

Forlag:
IGI Global

Indbinding:
Hardback

Sideantal:
311

Udgivet:
20. marts 2017

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Presents the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

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