Name: Strategic New Product Development for the Global Economy
Price: 1065.95 DKK
Availability: InStock
Author: T. Kono
ISBN: 9780230001992

Strategic New Product Development for the Global Economy af T. Kono

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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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Sprog:
Engelsk

ISBN:
9780230001992

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
263

Udgivet:
17. Januar 2007

Størrelse:
140x216x19 mm.

Vægt:
505 g.

Leveringstid: 2-3 uger.
Forventet levering: 19. Oktober 2024

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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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Business og læring > Ledelse & strategi

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