successful factors for small markets - Iris Z. Schiller - Bog

Since the 1960s, small businesses have created about two thirds of the new job growth in the United States (Dennis, 2001) and 44% survive at least four years (Headd,2003). Abrams (2006) suggests small business owners need to focus on success and not failure. Quite often business entrepreneurs are overworked and faced with limited funding. Statistically over 50% of all small business, which include supermarkets and grocery stores, fail to thrive in their respective industry for five years or longer, causing economic concerns to policy makers and unemployment rates. Business closures can cause the owner to file bankruptcy or default on loans. Since the late 1970s, 82% of U.S. jobs have been created by small business