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Taking Brand Initiative - Mary Jo Hatch - Bog

- How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

af Mary Jo Hatch
Taking Brand Initiative af Mary Jo Hatch
Bag om Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780787998301
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 11. april 2008
  • Størrelse:
  • 161x239x26 mm.
  • Vægt:
  • 476 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Mary Jo Hatch

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Beskrivelse af Taking Brand Initiative

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

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