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Taking Down Goliath - Kevin Ryan - Bog

- Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

af Kevin Ryan, Rob "Spider" Graham
Taking Down Goliath af Kevin Ryan
Bag om Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349495580
  • Indbinding:
  • Paperback
  • Sideantal:
  • 238
  • Udgivet:
  • 9. December 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 244x158x20 mm.
  • Vægt:
  • 398 g.
Leveringstid: 2-3 uger
Forventet levering: 19. Juli 2024

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Beskrivelse af Taking Down Goliath

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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