Name: Taking Down Goliath
Price: 201.95 DKK
Availability: InStock
Author: Kevin Ryan
ISBN: 9781349495580

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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Sprog:
Engelsk

ISBN:
9781349495580

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
238

Udgivet:
9. december 2014

Udgave:
12014

Størrelse:
244x158x20 mm.

Vægt:
398 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

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