Name: The Advertised Mind
Price: 356.95 DKK
Availability: InStock
Author: Erik Du Plessis
ISBN: 9780749450243

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Paperback
8-11 hverdage
356,95 kr.

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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

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Sprog:
Engelsk

ISBN:
9780749450243

Forlag:
Kogan Page Ltd

Indbinding:
Paperback

Sideantal:
256

Udgivet:
3. juli 2008

Størrelse:
157x234x19 mm.

Vægt:
400 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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340,95 kr.

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Beskrivelse af The Advertised Mind

Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

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Business og læring > Marketing

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