Name: The Brand Strategist's Guide to Desire
Price: 429.95 DKK
Availability: InStock
Author: A. Simpson
ISBN: 9781349468966

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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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Sprog:
Engelsk

ISBN:
9781349468966

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
190

Udgivet:
1. januar 2014

Udgave:
12014

Størrelse:
140x216x11 mm.

Vægt:
2679 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

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