Name: The Connected Consumer
Price: 242.95 DKK
Availability: InStock
Author: Dinesh Kumar
ISBN: 9781631571107

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242,95 kr.

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Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

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Sprog:
Engelsk

ISBN:
9781631571107

Forlag:
Business Expert Press

Indbinding:
Paperback

Sideantal:
161

Udgivet:
30. september 2015

Størrelse:
229x152x9 mm.

Leveringstid: 2-3 uger.
Forventet levering: 3. december 2024

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Explores changing consumer behaviour due to constant connectivity, and how businesses are responding to these changes. The book describes how data is used to track and analyse customers in almost everything they do, and how marketing communications are delivered with precision to influence the consumers.

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Business og læring > Marketing

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