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The Consumer Insights Handbook - Danielle Sarver Coombs - Bog

- Unlocking Audience Research Methods

Bag om The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781538145524
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 18. juni 2021
  • Størrelse:
  • 255x177x19 mm.
  • Vægt:
  • 480 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Consumer Insights Handbook

This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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