Name: The Consumer Insights Handbook
Price: 457.95 DKK
Availability: OutOfStock
Author: Danielle Sarver Coombs
ISBN: 9781538145524

The Consumer Insights Handbook af Danielle Sarver Coombs

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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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Sprog:
Engelsk

ISBN:
9781538145524

Forlag:
Rowman & Littlefield

Indbinding:
Paperback

Sideantal:
248

Udgivet:
18. juni 2021

Størrelse:
255x177x19 mm.

Vægt:
480 g.

Leveringstid: Ukendt - mangler pt..

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This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.

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Business og læring > Marketing

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