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The Consumer . . . or Else! - Donald F Dufek - Bog

- Consumer-Centric Business Paradigms

Bag om The Consumer . . . or Else!

Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789015693
  • Indbinding:
  • Paperback
  • Sideantal:
  • 190
  • Udgivet:
  • 26. November 2003
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 360 g.
  • 2-4 uger.
  • 9. Juli 2024
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Herefter fra 79 kr./md. Ingen binding.

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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

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