Name: The Economics of Advertising (RLE Advertising)
Price: 1855.95 DKK
Availability: InStock
Author: Frederic Taylor
ISBN: 9780415818032

The Economics of Advertising (RLE Advertising) af Frederic Taylor

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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Sprog:
Engelsk

ISBN:
9780415818032

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
250

Udgivet:
21. marts 2013

Størrelse:
156x234x18 mm.

Vægt:
630 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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