Name: The Economics of Advertising (RLE Advertising)
Price: 586.95 DKK
Availability: InStock
Author: Frederic Taylor
ISBN: 9781138997837

The Economics of Advertising (RLE Advertising) af Frederic Taylor

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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Sprog:
Engelsk

ISBN:
9781138997837

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
256

Udgivet:
26. november 2015

Størrelse:
156x234x14 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 20. november 2024

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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