Name: The Fall of Advertising and the Rise of PR
Price: 157.95 DKK
Availability: InStock
Author: Al Ries
ISBN: 9780060081997

The Fall of Advertising and the Rise of PR af Al Ries

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Paperback
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157,95 kr.

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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

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Sprog:
Engelsk

ISBN:
9780060081997

Forlag:
HarperCollins Publishers Inc

Indbinding:
Paperback

Sideantal:
320

Udgivet:
7. oktober 2004

Størrelse:
135x202x20 mm.

Vægt:
258 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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139,95 kr.

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Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

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