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The Fall of Advertising and the Rise of PR - Al Ries - Bog

Bag om The Fall of Advertising and the Rise of PR

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780060081997
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 7. oktober 2004
  • Størrelse:
  • 135x202x20 mm.
  • Vægt:
  • 258 g.
  • 8-11 hverdage.
  • 15. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Fall of Advertising and the Rise of PR

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.

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