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The Handbook of Customer Satisfaction and Loyalty Measurement - Nigel Hill - Bog

af Nigel Hill
The Handbook of Customer Satisfaction and Loyalty Measurement af Nigel Hill
Bag om The Handbook of Customer Satisfaction and Loyalty Measurement

Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566087448
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 28. September 2006
  • Udgave:
  • 3
  • Størrelse:
  • 251x181x23 mm.
  • Vægt:
  • 674 g.
  • 2-4 uger.
  • 5. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Handbook of Customer Satisfaction and Loyalty Measurement

Customer satisfaction and loyalty are important to most organisations since the financial benefits from improving them have been well documented. This book presents an examination of how to use research to understand customer satisfaction and loyalty, and talks about the process of designing and conducting a survey to generate accurate measures.

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