Name: The Language of Advertising
Price: 321.95 DKK
Availability: InStock
Author: Angela (Formerly at York St. John University Goddard
ISBN: 9780415278034

The Language of Advertising af Angela (Formerly at York St. John University Goddard

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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Sprog:
Engelsk

ISBN:
9780415278034

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
144

Udgivet:
11. April 2002

Størrelse:
175x244x9 mm.

Vægt:
276 g.

Leveringstid: 2-3 uger.
Forventet levering: 23. Juli 2024

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

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Business og læring > Marketing

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