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The Marketing Pathfinder - David W. Stewart - Bog

- Key Concepts and Cases for Marketing Strategy and Decision Making

af David W. Stewart
The Marketing Pathfinder af David W. Stewart
Bag om The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119961765
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 29. august 2014
  • Størrelse:
  • 245x189x15 mm.
  • Vægt:
  • 542 g.
  • 2-3 uger.
  • 22. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om David W. Stewart

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Beskrivelse af The Marketing Pathfinder

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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