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The Masterbrand Mandate - Lynn B. Upshaw - Bog

- The Management Strategy That Unifies Companies and Multiplies Value

af Lynn B. Upshaw
The Masterbrand Mandate af Lynn B. Upshaw
Bag om The Masterbrand Mandate

Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471356592
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 22. September 2000
  • Størrelse:
  • 161x248x29 mm.
  • Vægt:
  • 617 g.
  • 8-11 hverdage.
  • 12. Oktober 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Masterbrand Mandate

Companies such as Starbucks, The Gap, Nike, and Intel are perceived as masterbrands, based not on the products they sell, but on the company behind the products. This book explores the branding strategies behind the success of these and other household names and how those strategies can be applied to virtually every significant task in business.

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