Name: The Money-Raising Nonprofit Brand
Price: 497.95 DKK
Availability: InStock
Author: Jeff Brooks
ISBN: 9781118583425

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497,95 kr.

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Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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Sprog:
Engelsk

ISBN:
9781118583425

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
256

Udgivet:
15. april 2014

Størrelse:
158x232x21 mm.

Vægt:
454 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked.

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