Udvidet returret til d. 31. januar 2025

The Portable MBA in Marketing - Charles D. Schewe - Bog

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Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471193678
  • Indbinding:
  • Hardback
  • Sideantal:
  • 512
  • Udgivet:
  • 27. april 1998
  • Udgave:
  • 2
  • Størrelse:
  • 186x259x41 mm.
  • Vægt:
  • 1107 g.
  • 8-11 hverdage.
  • 3. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Portable MBA in Marketing

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.

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