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The Power of Brand Ownership - Miriam J. (Oxford Brookes University) Johnson - Bog

af Miriam J. (Oxford Brookes University) Johnson
The Power of Brand Ownershipaf Miriam J. (Oxford Brookes University) Johnson
Bag om The Power of Brand Ownership

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781009538404
  • Indbinding:
  • Hardback
  • Sideantal:
  • 265
  • Udgivet:
  • 31. januar 2025
  • Kan forudbestilles.
  • 31. januar 2025

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Power of Brand Ownership

A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape. Essential reading for those interested in the relationship between brands and consumers, and how brands shape and are shaped by the cultural landscapes that consumers navigate daily.

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