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The Psychology of Consumer Profiling in a Digital Age - Barrie (University of Leicester Gunter - Bog

af Barrie (University of Leicester Gunter

indgår i Routledge Studies in Marketing serien

The Psychology of Consumer Profiling in a Digital Age af Barrie (University of Leicester Gunter
Bag om The Psychology of Consumer Profiling in a Digital Age

This book examines how the field of 'psychographics' has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138340749
  • Indbinding:
  • Paperback
  • Sideantal:
  • 258
  • Udgivet:
  • 7. August 2018
  • Størrelse:
  • 227x151x29 mm.
  • Vægt:
  • 410 g.
  • 2-4 uger.
  • 31. Maj 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book examines how the field of 'psychographics' has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.

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