The Public Relations of Everything - Robert E. (Salem State University Brown - Bog

In the age of social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of Everything takes a perspective that is less concerned with ideas of communication and information than with experience and drama - a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of empirical research of PR practice and intellectual analysis of theory, and founded in the author¿s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.