The Routledge Companion to Corporate Branding

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2.787,95 kr.

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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Sprog:
Engelsk

ISBN:
9780367476632

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
512

Udgivet:
29. april 2022

Størrelse:
174x246x0 mm.

Vægt:
1084 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

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