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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

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Sprog:
Engelsk

ISBN:
9781529743791

Forlag:
SAGE Publications Ltd

Indbinding:
Hardback

Sideantal:
592

Udgivet:
21. juni 2022

Størrelse:
254x180x38 mm.

Vægt:
1196 g.

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Beskrivelse af The SAGE Handbook of Digital Marketing

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

Brugerbedømmelser af The SAGE Handbook of Digital Marketing

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