The SAGE Handbook of Digital & Social Media Marketing

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2.697,95 kr.

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This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future implications. It brings together the critical factors in digital and social media marketing as the essential reference set for researchers in this area of continued growth.

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Sprog:
Engelsk

ISBN:
9781529752168

Forlag:
SAGE Publications Ltd

Indbinding:
Boxset

Sideantal:
1144

Udgivet:
4. juli 2022

Størrelse:
305x696x71 mm.

Vægt:
2306 g.

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Beskrivelse af The SAGE Handbook of Digital & Social Media Marketing

This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future implications. It brings together the critical factors in digital and social media marketing as the essential reference set for researchers in this area of continued growth.

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