Name: The Science of Why
Price: 383.95 DKK
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Author: D. Forbes
ISBN: 9781137502032

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383,95 kr.

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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Sprog:
Engelsk

ISBN:
9781137502032

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
254

Udgivet:
15. juni 2015

Størrelse:
155x235x29 mm.

Vægt:
554 g.

Leveringstid: Ukendt - mangler pt..

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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