The Storytelling Edge - Shane Snow - Bog

PRAISE FOR THE STORYTELLING EDGE > --JAY BAER, founder of Convince & Convert and author of Hug Your Haters > --BRIAN SOLIS, experience architect, digital anthropologist, best-selling author > --ANN HYNEK, VP of Global Content Marketing at Morgan Stanley Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories. Smart businesses know that they need to use stories to connect to the people they care about. But few know how to do it well. In The Storytelling Edge, the content strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge, you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life.