Name: The Value of Luxury
Price: 1598.95 DKK
Availability: InStock
Author: Beata Stepien
ISBN: 9783030512170

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While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

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Sprog:
Engelsk

ISBN:
9783030512170

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
431

Udgivet:
13. oktober 2020

Udgave:
12021

Størrelse:
148x210x0 mm.

Vægt:
724 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

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