Name: The Why of Consumption
Price: 726.95 DKK
Availability: InStock
Author: Cynthia Huffman
ISBN: 9780415316170

The Why of Consumption af Cynthia Huffman

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Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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Sprog:
Engelsk

ISBN:
9780415316170

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
356

Udgivet:
17. april 2003

Størrelse:
157x232x22 mm.

Vægt:
530 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.

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