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The Wine Wars - O. Torrès - Bog

- The Mondavi Affair, Globalisation and "Terroir"

Bag om The Wine Wars

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230002104
  • Indbinding:
  • Hardback
  • Sideantal:
  • 170
  • Udgivet:
  • 3. juli 2006
  • Størrelse:
  • 140x216x12 mm.
  • Vægt:
  • 366 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Wine Wars

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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