Name: This Thing Called Marketing
Price: 1338.95 DKK
Availability: InStock
Author: Jonathan Lezon
ISBN: 9781516531325

This Thing Called Marketing af Jonathan Lezon

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Paperback
8-11 hverdage
1.338,95 kr.

Bag om This Thing Called Marketing

Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.

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Sprog:
Engelsk

ISBN:
9781516531325

Forlag:
Cognella, Inc

Indbinding:
Paperback

Sideantal:
116

Udgivet:
30. juli 2019

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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1.288,95 kr.

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Provides students with an accessible, real-world glimpse into the field of marketing. The text shows readers what is involved in producing effective marketing communications, campaigns, and programs, and what knowledge and skillsets are needed to do so. The book draws on the author's experience and shares successes, pitfalls, and tested strategies.

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Business og læring > Marketing

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