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Total Relationship Marketing - Evert Gummesson - Bog

Bag om Total Relationship Marketing

A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750686334
  • Indbinding:
  • Paperback
  • Sideantal:
  • 396
  • Udgivet:
  • 29. maj 2008
  • Udgave:
  • 3
  • Størrelse:
  • 195x244x21 mm.
  • Vægt:
  • 768 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Total Relationship Marketing

A work on the subject of relationship marketing and CRM that presents an analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects.

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