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Hardback
2-3 uger
1.753,95 kr.

Bag om Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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Sprog:
Engelsk

ISBN:
9781849507202

Forlag:
Emerald Publishing Limited

Indbinding:
Hardback

Sideantal:
312

Udgivet:
21. december 2009

Størrelse:
162x238x23 mm.

Vægt:
576 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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1.703,95 kr.

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Beskrivelse af Tourism Branding

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.

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