Udvidet returret til d. 31. januar 2025

Trademark Valuation - Gordon V. (AUS Consultants) Smith - Bog

- A Tool for Brand Management

Bag om Trademark Valuation

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118245262
  • Indbinding:
  • Hardback
  • Sideantal:
  • 368
  • Udgivet:
  • 17. januar 2014
  • Udgave:
  • 2
  • Størrelse:
  • 255x185x31 mm.
  • Vægt:
  • 762 g.
  • 2-3 uger.
  • 23. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Trademark Valuation

A practical and useful resource for valuing trademarks. This book discusses issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting. It considers methods to determine the real value of your trademark and exploit its potential. It offers case studies that illustrate how to apply valuation methods.

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