Transcultural Marketing for Incremental and Radical Innovation

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Hardback
8-11 hverdage
2.523,95 kr.

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As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. This title provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories.

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Sprog:
Engelsk

ISBN:
9781466647497

Forlag:
Idea Group,U.S.

Indbinding:
Hardback

Sideantal:
394

Udgivet:
30. november 2013

Størrelse:
229x152x31 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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Beskrivelse af Transcultural Marketing for Incremental and Radical Innovation

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. This title provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories.

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