Turkiye's Soft Power Re-Imagined on Its Centennial - Cagatay Ozdemir - Bog

Soft power encompasses the ability to wield influence over others through skillful consensus-building, employing persuasive techniques, and cultivating a favorable image. In today's technologically advanced era, nations are adopting innovative diplomatic approaches; instead of solely relying on conventional state-to-state interactions, countries now prioritize engaging with societies through a variety of channels. Thus, in the evolving global landscape, where effective communication holds ever greater significance, public diplomacy takes center stage.
Drawing from its robust historical legacy of strong statecraft, Türkiye strategically employs soft power to navigate diplomatic challenges, establish global connections, promote mutual understanding, dispel stereotypes, and encourage cross-cultural interactions. Through harnessing its cultural appeal and influence, Türkiye adeptly bridges gaps and facilitates meaningful exchanges among diverse communities. Within this framework, this book delves into the theoretical dimensions of soft power and its intersections with other principles and actions. Additionally, it conducts a historical analysis of Türkiye's soft power strategies, spanning from the time of the Ottoman Empire to the founding of the Republic and extending into contemporary times.