Name: Twitter is Not a Strategy
Price: 298.95 DKK
Availability: InStock
Author: Tom Doctoroff
ISBN: 9781137279309

Twitter is Not a Strategy af Tom Doctoroff

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Hardback
8-11 hverdage
298,95 kr.

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The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.

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Sprog:
Engelsk

ISBN:
9781137279309

Forlag:
Palgrave MacMillan

Indbinding:
Hardback

Sideantal:
272

Udgivet:
11. november 2014

Størrelse:
243x168x25 mm.

Vægt:
568 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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The frenzy over digital media has created a schism in the marketing world that is preventing brands from attaining their true business potential. Featuring case studies from Coca-Cola, Nike, and Apple, Tom Doctoroff breaks down the marketing framework and explains how digital marketing can't stand without the traditional foundation.

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