Understanding Enterprise - Simon Bridge - Bog

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to entrepreneurship, providing a refreshingly perceptive approach to understanding and applying entrepreneurship theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to business through entrepreneurship and small business. 

Divided into three parts, the course examines traditional approaches to entrepreneurship, new perspectives on the subject, and the success—or otherwise—of government policy. Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of entrepreneurship. Policy makers and practitioners will also benefit from this comprehensive guide. 

Key features: 
A balanced overview of both theoretical and practical perspectivesReassessment of traditional views and a critique of conventional wisdomQuestions, exercises and essay and discussion topics for each chapter, enabling students to develop strong subject knowledge and critical evaluation skillsStimulating mini cases and innovative examples to help students understand the mind-set required for successful enterprising behaviourA companion website featuring a range of resources for both students and instructors, including PowerPoint slides, multiple choice questions, additional case studies and model solutions to problemsNew to this edition: 
Extensively revised to take into account the latest thinking and research, with updated content and examples throughoutUpdated coverage of the impact and failings of comparative government policiesEnhanced pedagogical features to engage students and enliven their learning experience.