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Urban Destination Marketing in Contemporary Europe - John Heeley - Bog

- Uniting Theory and Practice

af John Heeley

indgår i Aspects of Tourism serien

Urban Destination Marketing in Contemporary Europe af John Heeley
Bag om Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845414924
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 15. Februar 2015
  • Størrelse:
  • 234x157x10 mm.
  • Vægt:
  • 300 g.
  • 2-3 uger.
  • 4. Juni 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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