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Urban Destination Marketing in Contemporary Europe - John Heeley - Bog

- Uniting Theory and Practice

Bag om Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845414931
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 15. februar 2015
  • Størrelse:
  • 241x162x18 mm.
  • Vægt:
  • 460 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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