Value-Based Marketing Strategy - Santiago López - Bog

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain:
¿ How the forces of supply and demand interact with customer Value;
¿ The relationships between benefits, quantities, prices and costs;
¿ How to develop effective competitive strategies;
¿ How to manage inventory and product mix efficiently;