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What Great Brands Do - Denise Lee Yohn - Bog

- The Seven Brand-Building Principles that Separate the Best from the Rest

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118611258
  • Indbinding:
  • Hardback
  • Sideantal:
  • 272
  • Udgivet:
  • 7. Februar 2014
  • Størrelse:
  • 163x233x25 mm.
  • Vægt:
  • 456 g.
  • 4-7 hverdage.
  • 7. Maj 2024
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Beskrivelse af What Great Brands Do

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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