Udvidet returret til d. 31. januar 2025

Why It Sells - Marcel Danesi - Bog

- Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Bag om Why It Sells

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780742555457
  • Indbinding:
  • Paperback
  • Sideantal:
  • 220
  • Udgivet:
  • 21. september 2007
  • Størrelse:
  • 161x224x14 mm.
  • Vægt:
  • 364 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Why It Sells

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

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