Name: Winning Market Leadership
Price: 274.95 DKK
Availability: OutOfStock
Author: Adrian Ryans
ISBN: 9780471644309

Winning Market Leadership af Adrian Ryans

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Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.

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Sprog:
Engelsk

ISBN:
9780471644309

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
336

Udgivet:
9. februar 2000

Størrelse:
243x166x27 mm.

Vægt:
678 g.

Leveringstid: Ukendt - mangler pt..

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Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete.

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