Name: Winning the Story Wars
Price: 232.95 DKK
Availability: InStock
Author: Jonah Sachs
ISBN: 9781422143568

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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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Sprog:
Engelsk

ISBN:
9781422143568

Forlag:
Harvard Business Review Press

Indbinding:
Hardback

Sideantal:
288

Udgivet:
10. juli 2012

Størrelse:
157x239x27 mm.

Vægt:
612 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 12. november 2024

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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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