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Winning the Story Wars - Jonah Sachs - Bog

- Why Those Who Tell (and Live) the Best Stories Will Rule the Future

Bag om Winning the Story Wars

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422143568
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 10. juli 2012
  • Størrelse:
  • 157x239x27 mm.
  • Vægt:
  • 612 g.
  • 8-11 hverdage.
  • 12. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Winning the Story Wars

Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

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