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Achieving Brand Loyalty in China through After-Sales Services - Alexander Frass - Bog

- With a Particular Focus on the Influences of Cultural Determinants

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658143664
  • Indbinding:
  • Paperback
  • Sideantal:
  • 317
  • Udgivet:
  • 16. juni 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 148x210x18 mm.
  • Vægt:
  • 4398 g.
  • 8-11 hverdage.
  • 13. december 2024
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Forlænget returret til d. 31. januar 2025

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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