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Advances in Advertising Research IX - Bog

- Power to Consumers

Bag om Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658248666
  • Indbinding:
  • Paperback
  • Sideantal:
  • 353
  • Udgivet:
  • 25. december 2018
  • Udgave:
  • 12018
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 481 g.
  • 8-11 hverdage.
  • 12. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Brugerbedømmelser af Advances in Advertising Research IX



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