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Advances in Advertising Research (Vol. VI) - Bog

- The Digital, the Classic, the Subtle, and the Alternative

indgår i European Advertising Academy serien

Advances in Advertising Research (Vol. VI)
Bag om Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658105570
  • Indbinding:
  • Hardback
  • Sideantal:
  • 406
  • Udgivet:
  • 13. september 2015
  • Udgave:
  • 12016
  • Størrelse:
  • 210x148x24 mm.
  • Vægt:
  • 6417 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Advances in Advertising Research (Vol. VI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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