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Advances in Advertising Research X - Bog

- Multiple Touchpoints in Brand Communication

indgår i European Advertising Academy serien

Advances in Advertising Research X
Bag om Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658248772
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. Oktober 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 457 g.
  • 8-11 hverdage.
  • 19. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Advances in Advertising Research X

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. Advances in Advertising Research are published by the European Advertising Academy (EAA).

Brugerbedømmelser af Advances in Advertising Research X



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