Advances in Digital Marketing and eCommerce

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Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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Sprog:
Engelsk

ISBN:
9783030475949

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
220

Udgivet:
7. maj 2020

Udgave:
12020

Størrelse:
155x235x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 15. januar 2025

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Advances in Digital Marketing and eCommerce

Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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